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The web page has the following on the web site, "Dificuldades para atingir os clientes certos? Descubra como aumentar suas vendas! Conheça as vantagens dos leads qualificados! Por que contratar Leads? Contratar leads significa tranqüilidade." I saw that the web page also said " Os clientes pagam somente pelos leads recebidos e todos os custos com mídia digital, filtragem dos leads gerados, sistemas, desenvolvimento e manutenção dos sites são por conta da Brasil Leads." They also said " Veja as vantagens de trabalhar com os leads qualificados da Brasil Leads. Assista ao nosso vídeo! Banner em outros sites." The meta header had leads as the first optimized keyword. This keyword is followed by geração de leads, empresa leads, and gerar leads which isn't as important as leads. The other words x21.iloveim.com uses is inbound. marketing digital is included and will not be viewed by search crawlers.